PRESS RELEASE

23/11/2018
by Jenny Brown
Lewis Hamilton 2018 Replica

For immediate release: 23/11/2018

World Championship-winning Engineering for F1 Fans
 

Beautiful, limited edition, hand-crafted 2018 Mercedes-AMG Petronas Motorsport replicas.
 

  • Memento Exclusives has released the official 1:8 scale Mercedes-AMG F1 W09 EQ Power+
  • Hand-crafted, limited edition in choice of Lewis Hamilton or Valtteri Bottas livery
  • Original CAD drawings used from Mercedes-AMG Petronas Motorsport and finished in the same paint as the actual car
  • Official 1:8 scale model unveiled at Yas Marina Circuit
     
Abu Dhabi: Memento Exclusives; licensee to Mercedes-AMG Petronas Motorsport has today unveiled the official model of the FIA Formula One® World Constructors’ Championship-winning W09 at the 2018 FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX, the piece of memorabilia that will be topping the Christmas wish list for F1 enthusiasts!

Handmade, perfectly crafted and technically precise, the official 1:8 scale model of this season’s title–winning W09 will be produced in two strictly limited editions of 99 Lewis Hamilton and 99 Valtteri Bottas liveries. Models can be pre-ordered - priced at £5995 plus shipping.

Each numbered model has been developed to the most exacting standards. Working with Mercedes-AMG Petronas Motorsport, Memento Exclusives and their design partners at Amalgam Collection were given unprecedented access to the original CAD drawings for the W09. This enabled them to ensure every technical detail was captured and accurately engineered; with more than 500 photographs of the car used to ensure perfect finishing.

A labour of love; expert designers have spent almost 2500 hours on the development of the first model, with each piece taking two weeks to hand-craft and finish.

The attention to detail is outstanding - even the paint used to finish each model is the exact same paint as used for the actual W09.

Simon Forester, Teamwear and Merchandising Manager, Mercedes-AMG Petronas Motorsport said:
“Each of these models is a technical and artistic masterpiece and an authentic replica of the Mercedes-AMG F1 W09 EQ Power+, which, following the team winning our fifth double World Championship in Brazil, has earned its designation as a true Silver Arrow. We are excited to offer motorsport enthusiasts and fans of Mercedes-AMG Petronas Motorsport the opportunity to own a part of our history.”

Memento Exclusives work under official licence from Mercedes-AMG Petronas Motorsport to re-engineer and distribute official, race-used parts - offering exclusive Formula 1 memorabilia to fans worldwide.

The launch of these incredible W09 replicas took place today at the Yas Marina Circuit; scene of the 2018 season Formula 1 season finale.

Models are available for pre-order at www.mementoexclusives.com. Each purchaser will receive a letter from a Mercedes-AMG Petronas Motorsport representative in early December, with their handmade car completed and delivered in early 2019.

PLUS: Get behind the wheel:

Memento has also developed a full-size Mercedes-AMG Petronas Motorsport replica steering wheel with their design partners at Amalgam Collection. Each exquisite model is presented in a display case, luxury gift box and shipped with its own bespoke flight case. Available in an edition of 99, the replicas have been produced in direct partnership with Mercedes-AMG Petronas Motorsport designers and engineers to deliver absolute accuracy for F1 fans to share in the FIA Formula One World Constructors’ Championship success – utilising the original CAD drawings used by the team itself.

Ends.

For further information, images, and interview with designers please contact:

jenny@mementoexclusives.com
07740350087

Notes to Editors:

About the W09

The Mercedes-AMG F1 W09 EQ Power+ is one of the most successful Mercedes-AMG Petronas Motorsport race cars yet and secured both the the FIA Formula One Constructors’ World Championship and supported Lewis Hamilton to his fifth Drivers’ title.

This is the first 1:8 scale model of a Mercedes-AMG Petronas Motorsport car since 2012. Collectors will also note that this is the first ever official, Lewis Hamilton 1:8 scale model car developed for the team.

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